Social media has changed how vendors do business. It is no longer one way communication. Instead with social media, like never before, there is now two-way communication allowing companies to have conversations with their customers. Those who are doing so effectively. Those who are doing so effectively, grow customer loyalty and respect. Those who are not doing it well, will be perceived as out-of-touch and will move further toward irrelevance. Those who serve our schools should be expected to engage with educators via social media. Simply providing products is no longer enough. Educators want to have relationships with the people behind the products. Some ed tech partners are doing a terrific job of this with robust online communities where the people behind the resource are there to support educators in relevant ways. What's more, educators are able to connect with others using their product.
Here are some do's and don'ts when businesses do get in the business of using social media with educators.
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