Unlike some larger conferences, what I enjoy about Tech Forum is it provides an engaging experience in an intimate setting, with expert presentations and plenty of networking opportunities that ensure participants leave with practical tools and key contacts for continued rich communities of practice.
At the conference I'll be hosting a roundtable on Twitter in the Classroom where I’ll share how this can be a powerful tool to engage learners. The opening keynote will be delivered by Patrick Higgins who discusses Edubranding via Social Media. He discusses the commonly held belief in the business world that if you are not in front of the publicity for your brand, someone else will determine how it is viewed by the public. Do schools fall under that same umbrella and, if so, what does it mean to have a brand for a K-12 institution? How has your school/district leveraged social media to grow its brand? Is it time for those of us in education to take a lesson in media branding?
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